Easy guide to app store optimization (ASO)

More than six million mobile apps in a major app store, making it difficult for your application to be discovered easily. This is one of the major problems that mobile app publishers face today. That is why understanding app store optimization (ASO) is a particularly crucial part of a business strategy. Here is what you need to know to help your App perform better at app stores:

It is particularly a process of ranking your mobile App higher and optimizing its ranking in its search results. Since the higher your App is ranked, the more chances it has of visibility and attracting potential clients. The increased visibility trends are crucial from a business and marketing point of view. For an efficient and effective app store optimization (ASO) strategy, you need to understand and study target customers, their preferences and particular keywords common to all kinds of customer bases. One must pay attention to the following factors for effective optimization of their application:

1. Application’s title and name
2. Relevant Keywords
3. Easy to read, description of App
4. Relevant Subtitles
5. Total number of downloads
6. Reviews and Ratings

According to a study conducted by Google, almost 40% of the total App discovered and downloaded is done through random app store searchers. This proves that app store optimization can affect app discovery and downloading trends considerably. And in case you are not paying attention to optimization trends, you are practically missing out on potentially discovery channels. Most publishers are not interested in maintaining their ranking in-app stores, so there is a massive space for you to use ASO as your secret weapon and optimize your visibility in searches.

The factors have a massive impact on your App’s ranking. Thus, pay particular attention to them.

1. App Title/Name: Your app name and title drive the highest traffic in search engines. Therefore, if you change your title often, that can be detrimental to your App’s performance. It can adversely affect your App’s performance in searches and, therefore, will reduce downloading opportunities.
2. Keywords: Use relevant keywords used by a maximum number of target audiences and improve ranking in searches. Keywords can also help in monitoring your competitor’s performance as well.
3. Number of Downloads: Although you don’t have complete control over the number of people who will download your App, you can significantly influence them.
4. Reviews and Rating: If you can incentivize users and customers to rate and review your application, you can significantly influence your App’s performance.

Your company and app can benefit significantly from an ASO strategy, particularly for the following reasons:

• For generating Organic installs, i.e., lower acquisition costs

An effective (app store optimization) ASO strategy ensures an increased rate of your organic installs, with relatively lower acquisition costs. Because once you have optimized your app, your app will start appearing searches and ranking more. With a higher ranking, its chances of visibility also increase, leading to organic downloads, while acquisition costs will be minimal throughout the process.

• Enhanced Visibility

The relevant visibility of your app is essential for users to interact with it. Most often, apps coming across users are not what they are looking for at all; in such cases, your app store optimization strategy is only annoying users. So be very specific about your app’s description and the keyword explaining that. Keywords are significant drivers of traffic, so if you ever get them wrong somehow, the probability of your app’s visibility will be down to nothing.

• Increased Revenue Generation

With an excellent ASO strategy, monetizing your app in in-app purchases, ads and subscriptions can reap many benefits. In addition, your company will reap benefits from all additional downloads and interactions.

• Stability and Success

Paid marketing techniques can generate promising revenues. This can help your app and your company in growth and creating a smooth and stable source of financial support. With a regular commitment to the app store optimization strategy and continuous upgrades of your app store, you can maintain this stability for as long as you can.

Learn More: SEO Basics: Complete Guide For Beginners In 2021

A test was performed by selecting random sampling keywords; they were categorized by the degree of difficulty they faced in ranking. After running this small test, it was revealed that easy keywords came up in fewer than 25 searches on the app store; medium keywords were included in around 25 and 100 searches. In contrast, competitive market keywords came up in 100+ apps.

So competitive keyword is as important as a competitive app on the app store.

Moreover, ratings and reviews are snippets that encourage people to download your App, and while there are ways to influence that rating, we suggest you earn a rating the right way by building a market-competitive app.

Similar to SEO, ASO is also needed consistent monitoring for elaborative periods to perform better. Your optimal list of keywords will have to go through many revisions and changes before it looks like a competitive set of keywords.

Enhancing your likelihood of discovery by tapping correct keywords can increase the downloading rate and number of manifolds. Therefore, to reap maximum benefit from ASO techniques, you will have to regularly invest the right amount of effort and time into the project. In addition, studying your competitors is crucial for the process of driving traffic.

ASO explains in particular that being found in the top list of in-app store searches can be a difficult take but, if worked upon consistently, can be a doable and easier task. And one cannot ignore these trends in the modern era since the very foundations of digital marketing are contingent upon them.