Healthcare · United Arab Emirates

Dubai clinic group: AED 1.2m attributed to email and WhatsApp automation

Six clinics with 38,000 dormant patient records and no follow-up beyond manual phone calls.

AED 1.2m

Attributed revenue

4 hours → 40 seconds

First response time

31% → 12%

No-show rate

2% → 19%

Email revenue share

Challenge

Where they started

Deliverability was poor, enquiries went unanswered for hours, and no-show rates were above 30%.

Approach

What we actually did

  1. 1Fixed authentication and ran a staged re-engagement warm-up on the dormant list.
  2. 2Built nine lifecycle flows: enquiry follow-up, appointment reminders, recall and reactivation.
  3. 3Deployed an AI first-response agent on WhatsApp and web chat, routing to the right clinic.
  4. 4Localised messaging in English and Arabic, with per-clinic booking links.
Patients get answers instantly, and our front desk finally has time for people in the room.
Client feedback, name withheld under NDA

More work

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