Real estate · Pakistan
Islamabad real estate developer: 4.1x organic enquiries in 9 months
A Blue Area developer was invisible for every high-intent 'property for sale in Islamabad' query. We rebuilt the site architecture around project and sector pages and ran a local SEO programme across three sales offices.
19 → 78
Organic enquiries / month
+286%
Non-brand organic clicks
4 → 61
Keywords in top 3
+192%
Map pack visibility
Challenge
Where they started
One flat sitemap, 2,400 near-duplicate listing URLs, no location or project landing pages, and a Google Business Profile with the wrong primary category. Organic enquiries averaged 19 per month.
Approach
What we actually did
- 1Rebuilt the URL structure into sector, project and property-type hubs with canonical rules for filtered views.
- 2Wrote 46 project and sector landing pages with genuine local detail, payment plans and location schema.
- 3Fixed the three Google Business Profiles, added service areas and launched a review request flow.
- 4Earned 31 editorial links from Pakistani property and finance publications.
“The sector pages now generate more qualified calls than our print and billboard spend combined.”
Services used
More work
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