Digital Marketing
The channel you already own, finally earning its keep
We build lifecycle email programmes: welcome, nurture, abandoned cart, win-back, reactivation and post-purchase. That includes deliverability work (SPF, DKIM, DMARC, warm-up), segmentation, template systems and continuous A/B testing on Klaviyo, Mailchimp, HubSpot or Brevo.
Scope
What is included
Deliverability setup
Authentication, warm-up plan and list hygiene.
Flow build
Automations mapped to your customer lifecycle.
Campaign calendar
Promotional and editorial sends planned monthly.
Testing
Subject, offer and send-time experiments with documented results.
How we work
Our process
- 01AuditReview list health, flows and revenue per recipient.
- 02FoundationsFix deliverability and segmentation first.
- 03BuildShip core flows in priority order.
- 04GrowMonthly campaigns plus continuous testing.
Why it matters
Why Email Marketing decides whether the rest of your marketing works
The short version of how we think about email marketing, and the assumptions behind every digital marketing programme we run.
Channels only work as a system
Content that no one distributes, social posts with nowhere to send people, email lists nobody segments — each fails for the same reason: they are run as separate tasks instead of one funnel. We plan awareness, consideration and decision assets together, so every piece has a next step and every channel feeds the others.
Conversion beats traffic almost every time
Doubling traffic is expensive. Doubling conversion rate is often a week of focused work on proof, clarity, page speed and form friction. We look at the leaks before the taps, which is why CRO sits inside this practice rather than being sold as an afterthought.
Consistency is the real strategy
Most brands do not have a creativity problem, they have a cadence problem. We build a calendar you can genuinely sustain, produce against it every week, and report what each format actually returns so the calendar keeps getting sharper.
Who it is for
Industries we run Email Marketing for
- Consumer brands and retail
- Clinics and wellness
- Hospitality and restaurants
- Education and edtech
- B2B services and consultancies
- Property and interiors
- Financial and insurance services
- Non-profits and membership bodies
Not on the list? We have almost certainly worked in an adjacent category. Send your site over and we will tell you honestly whether we are the right fit.
Reporting
How we measure success
- Reach
- Audience growth, share of voice and engaged views per platform, tracked against your own baseline rather than industry averages.
- Engagement quality
- Saves, shares, replies and click-through, the signals that actually predict enquiries.
- Conversion
- Landing page conversion rate, test win rate and cost per qualified lead by channel.
- Retention
- Email and SMS list health, repeat purchase rate and lifetime value where applicable.
Keywords we target
Search terms this Email Marketing programme is built around
A sample of the commercial queries we map to owning pages. Your final keyword set comes from your own market, competitors and margin data.
Packages
Email Marketing packages
Choose the tier that matches your competition and speed. Every tier includes a named strategist, monthly reporting and a shared roadmap.
Monthly retainers, billed in your local currency. Minimum three-month term.
Starter
One market, tight scope, fast proof of concept.
$300/month
- 2 campaigns / month
- 1 automation flow
- Deliverability check
- Monthly report
Growth
Two to three markets with a dedicated strategist.
$720/month
- 4 campaigns / month
- 5 flows
- Segmentation strategy
- A/B testing programme
Scale
Pakistan, USA, UK and UAE with a senior delivery pod.
$1,500/month
- Unlimited campaigns
- Full lifecycle build
- Multi-market localisation
- Dedicated CRM strategist
Proof
Where we have done this before
Healthcare · United Arab Emirates
Dubai clinic group: AED 1.2m attributed to email and WhatsApp automation
Six clinics with 38,000 dormant patient records and no follow-up beyond manual phone calls.
Home services · United Kingdom
UK home services group: review volume tripled across 12 locations
A regional home services group had excellent customer satisfaction but inconsistent ratings and unanswered reviews across twelve local profiles.
Testimonials
Clients on our email marketing work
Client names are withheld under NDA. Roles, markets and outcomes described are from live engagements.
“We had three agencies before SEOISB and none of them could explain what they actually did each month. Here we get a roadmap, a change log and a call where someone answers hard questions. Organic enquiries are now our largest source of business.”
“Cost per lead from Google Ads dropped by more than a third in two months because they rebuilt the landing pages rather than only touching the campaigns. That distinction seems obvious and yet nobody else did it.”
“We publish four times more content than last year and quality went up, not down, because every draft still passes a human editor. Their pipeline is the only AI content process I have trusted.”
FAQs
Email Marketing questions
Which platform do you recommend?
Klaviyo for e-commerce, HubSpot for B2B, Brevo when budget is tight.
Can you fix low inbox placement?
Yes, deliverability remediation is a standard first-90-day workstream.
Do you write the emails?
Copy, design and build are all included.
More Digital Marketing services
- Content MarketingEditorial and commercial content built on real search demand.
- Social Media Marketing (SMM)Always-on organic social and community management that builds demand.
- Conversion Rate OptimizationResearch-led testing that lifts revenue from the traffic you already have.
- Affiliate ManagementRecruit, vet and grow partners on a performance-only model.
- Mobile MarketingApp store optimisation, install campaigns and mobile retention.
- Reputation ManagementControl what people find when they search your brand name.
- Digital ConsultancyFractional strategy leadership for in-house marketing teams.
Guides on this topic
- Email Deliverability: SPF, DKIM and DMARC in Plain English18 February 2026 · 5 min read
- Abandoned Cart Flows That Recover Real Revenue15 February 2026 · 6 min read
- Segmentation Strategies for Higher Revenue per Recipient12 February 2026 · 5 min read
- WhatsApp and Email Together: Lifecycle Marketing in Pakistan9 February 2026 · 6 min read
Want to know exactly why you are not ranking?
We will audit your site, your top three competitors and your current keyword coverage, then send you a prioritised action list. No obligation, no sales script.