Paid Advertising
Paid search managed to profit, reported without spin
Our PPC management covers account structure, keyword and negative strategy, bidding, feed management, landing pages and conversion tracking accuracy. We report on blended profitability, not just platform ROAS, and we never charge a percentage of spend that rewards us for burning your budget.
Scope
What is included
Account rebuild
Clean campaign structure by intent, margin and market.
Tracking accuracy
Server-side conversion tracking with offline conversion imports.
Creative and landing pages
Ad copy testing plus dedicated landing page recommendations.
Profit reporting
Dashboards showing spend, revenue and contribution margin by campaign.
How we work
Our process
- 01AuditFind wasted spend and tracking gaps in week one.
- 02RebuildRestructure accounts and fix measurement.
- 03ScaleExpand into new keywords, geos and formats.
- 04DefendOngoing negative management and competitor monitoring.
Why it matters
Why Pay Per Click Management (PPC) decides whether the rest of your marketing works
The short version of how we think about pay per click management (ppc), and the assumptions behind every paid advertising programme we run.
Ads reveal demand in days, not months
Paid search is the fastest way to learn which offers, messages and audiences convert. We often run ads deliberately alongside a new SEO programme purely to validate keyword value before investing months of content work behind it.
The account is rarely the problem
When cost per lead is high the cause is usually the destination, the offer or the tracking, not the bidding strategy. We audit the whole path: keyword to ad to landing page to follow-up. Fixing the page and the offer typically beats any bid adjustment.
Fixed fees, not percentage of spend
We charge a fixed management fee so our incentive is efficiency rather than scale. If the right answer is to cut spend on a campaign, nobody at our end loses money by saying it.
Who it is for
Industries we run Pay Per Click Management (PPC) for
- Home services and emergency trades
- Clinics and elective healthcare
- Legal and injury practices
- E-commerce and DTC brands
- B2B SaaS and lead generation
- Real estate and off-plan sales
- Travel and hospitality
- Education and course providers
Not on the list? We have almost certainly worked in an adjacent category. Send your site over and we will tell you honestly whether we are the right fit.
Reporting
How we measure success
- Efficiency
- Cost per qualified lead and ROAS by campaign, market and device, not blended account averages.
- Quality
- Lead-to-opportunity rate fed back from your CRM so we optimise toward revenue, not form fills.
- Coverage
- Impression share on your money terms and how much profitable headroom remains.
- Creative
- Ad and creative test velocity with win rate, so learning compounds month over month.
Keywords we target
Search terms this Pay Per Click Management (PPC) programme is built around
A sample of the commercial queries we map to owning pages. Your final keyword set comes from your own market, competitors and margin data.
Packages
Pay Per Click Management (PPC) packages
Choose the tier that matches your competition and speed. Every tier includes a named strategist, monthly reporting and a shared roadmap.
Monthly retainers, billed in your local currency. Minimum three-month term.
Starter
One market, tight scope, fast proof of concept.
$450/month
- 1 account, up to $3k spend
- Search + brand campaigns
- Conversion tracking QA
- Monthly report
Growth
Two to three markets with a dedicated strategist.
$1,080/month
- Up to $20k spend
- Search, Shopping, PMax
- Landing page testing
- Bi-weekly calls
Scale
Pakistan, USA, UK and UAE with a senior delivery pod.
$2,250/month
- $20k+ spend, 4 markets
- Full-funnel paid programme
- Server-side tracking build
- Dedicated paid pod
Testimonials
Clients on our pay per click management (ppc) work
Client names are withheld under NDA. Roles, markets and outcomes described are from live engagements.
“Cost per lead from Google Ads dropped by more than a third in two months because they rebuilt the landing pages rather than only touching the campaigns. That distinction seems obvious and yet nobody else did it.”
“Reporting is in AED, the calls are in our hours, and the strategist has not changed once in two years. After four agencies, that consistency is worth more than any promise.”
FAQs
Pay Per Click Management (PPC) questions
How do you charge?
Flat monthly management fee by tier, plus an optional performance bonus. Never a share of spend.
Minimum ad budget?
$1,000 per month equivalent to gather enough data.
Who owns the ad accounts?
You do, always.
More Paid Advertising services
Guides on this topic
Want to know exactly why you are not ranking?
We will audit your site, your top three competitors and your current keyword coverage, then send you a prioritised action list. No obligation, no sales script.