Paid Advertising
Google Ads that capture demand at a cost you can defend
A dedicated Google Ads service across Search, Shopping, Performance Max, Demand Gen and YouTube. We fix measurement first, then build a structure that separates brand, high-intent and prospecting spend so you can see what each pound, dollar, dirham or rupee actually returns.
Scope
What is included
Campaign architecture
Brand, generic, competitor and retargeting split cleanly.
Feed management
Merchant Center diagnostics, feed rules and supplemental feeds.
Creative testing
RSA asset testing plus video and Demand Gen creative.
Measurement
Enhanced conversions, consent mode and offline conversion imports.
How we work
Our process
- 01AuditReview search terms, structure, feeds and tracking.
- 02FixShip measurement and structural changes in the first 30 days.
- 03TestSystematic bid, creative and landing page experiments.
- 04ExpandNew geos, languages and formats once unit economics hold.
Why it matters
Why Google Ads Management decides whether the rest of your marketing works
The short version of how we think about google ads management, and the assumptions behind every paid advertising programme we run.
Ads reveal demand in days, not months
Paid search is the fastest way to learn which offers, messages and audiences convert. We often run ads deliberately alongside a new SEO programme purely to validate keyword value before investing months of content work behind it.
The account is rarely the problem
When cost per lead is high the cause is usually the destination, the offer or the tracking, not the bidding strategy. We audit the whole path: keyword to ad to landing page to follow-up. Fixing the page and the offer typically beats any bid adjustment.
Fixed fees, not percentage of spend
We charge a fixed management fee so our incentive is efficiency rather than scale. If the right answer is to cut spend on a campaign, nobody at our end loses money by saying it.
Who it is for
Industries we run Google Ads Management for
- Home services and emergency trades
- Clinics and elective healthcare
- Legal and injury practices
- E-commerce and DTC brands
- B2B SaaS and lead generation
- Real estate and off-plan sales
- Travel and hospitality
- Education and course providers
Not on the list? We have almost certainly worked in an adjacent category. Send your site over and we will tell you honestly whether we are the right fit.
Reporting
How we measure success
- Efficiency
- Cost per qualified lead and ROAS by campaign, market and device, not blended account averages.
- Quality
- Lead-to-opportunity rate fed back from your CRM so we optimise toward revenue, not form fills.
- Coverage
- Impression share on your money terms and how much profitable headroom remains.
- Creative
- Ad and creative test velocity with win rate, so learning compounds month over month.
Keywords we target
Search terms this Google Ads Management programme is built around
A sample of the commercial queries we map to owning pages. Your final keyword set comes from your own market, competitors and margin data.
Packages
Google Ads Management packages
Choose the tier that matches your competition and speed. Every tier includes a named strategist, monthly reporting and a shared roadmap.
Monthly retainers, billed in your local currency. Minimum three-month term.
Starter
One market, tight scope, fast proof of concept.
$420/month
- 1 market, Search only
- Tracking QA
- Weekly optimisation
- Monthly report
Growth
Two to three markets with a dedicated strategist.
$1,010/month
- Search + Shopping + PMax
- Feed management
- Creative testing
- Bi-weekly calls
Scale
Pakistan, USA, UK and UAE with a senior delivery pod.
$2,100/month
- 4 markets, all formats
- YouTube + Demand Gen
- Server-side tracking
- Dedicated Google Ads lead
Proof
Where we have done this before
E-commerce / fashion · United Kingdom
UK fashion e-commerce: 312% organic revenue growth in 6 months
A mid-size UK retailer had 40,000 indexable filter URLs, cannibalised categories and a Shopping feed rejecting a third of its catalogue.
Real estate consultancy · United Arab Emirates
Dubai property consultancy: 67% lower cost per qualified lead
A Dubai consultancy was generating a high volume of overseas enquiries, but sales teams were spending most of their time filtering out low-intent prospects.
Testimonials
Clients on our google ads management work
Client names are withheld under NDA. Roles, markets and outcomes described are from live engagements.
“Cost per lead from Google Ads dropped by more than a third in two months because they rebuilt the landing pages rather than only touching the campaigns. That distinction seems obvious and yet nobody else did it.”
“Reporting is in AED, the calls are in our hours, and the strategist has not changed once in two years. After four agencies, that consistency is worth more than any promise.”
FAQs
Google Ads Management questions
Do you run ads in multiple currencies?
Yes, with separate accounts or campaigns per market and currency.
Is Performance Max worth it?
Often, with correct asset groups, exclusions and feed discipline.
Can you take over an existing account?
Yes, and we start with a free audit of it.
More Paid Advertising services
Guides on this topic
Want to know exactly why you are not ranking?
We will audit your site, your top three competitors and your current keyword coverage, then send you a prioritised action list. No obligation, no sales script.