Real estate consultancy · United Arab Emirates
Dubai property consultancy: 67% lower cost per qualified lead
A Dubai consultancy was generating a high volume of overseas enquiries, but sales teams were spending most of their time filtering out low-intent prospects.
-67%
Cost per qualified lead
9% → 24%
Lead-to-meeting rate
-58%
Wasted search spend
41 → 96
Qualified leads / month
Challenge
Where they started
Broad keyword targeting, identical landing pages for every development and no distinction between investors, residents and agents produced expensive, inconsistent leads.
Approach
What we actually did
- 1Separated campaigns by buyer type, location, property category and investment intent.
- 2Built development-specific landing pages with price ranges, payment plans and clear qualification questions.
- 3Imported qualified-lead outcomes from the CRM so bidding optimised beyond the initial form submission.
- 4Added negative keyword governance and weekly search-term reviews across English and Arabic campaigns.
“The sales team now receives fewer distractions and more conversations with genuine buyers.”
More work
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