B2B SaaS · United States
US B2B SaaS: 118 top-10 keywords from a 40-article content programme
A workflow software company was publishing regularly but ranking for nothing commercial. We replaced volume-led blogging with intent-mapped clusters and comparison content.
6 → 118
Keywords in top 10
3 → 44
Organic demo requests / month
-41%
Cost per acquisition
+247%
Organic sessions
Challenge
Where they started
84 published posts, no topic structure, no comparison or alternatives pages, and demo requests attributed entirely to paid.
Approach
What we actually did
- 1Built four topic clusters with pillar pages and 40 supporting articles over two quarters.
- 2Added 'alternatives', 'vs' and pricing pages that buyers search before shortlisting.
- 3Refreshed or consolidated 51 legacy posts and redirected the rest.
- 4Ran CRO tests on the demo form, cutting fields from 11 to 4.
“The comparison pages closed the gap with competitors who had a five-year head start.”
More work
Other case studies
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