Case studies
Programmes, decisions and outcomes
Client names are withheld under NDA, and the figures below are representative of the programmes described rather than attributed to a named brand. The decisions and sequencing are exactly as we ran them.
Real estate · Pakistan
Islamabad real estate developer: 4.1x organic enquiries in 9 months
A Blue Area developer was invisible for every high-intent 'property for sale in Islamabad' query. We rebuilt the site architecture around project and sector pages and ran a local SEO programme across three sales offices.
19 → 78
Organic enquiries / month
+286%
Non-brand organic clicks
4 → 61
Keywords in top 3
E-commerce / fashion · United Kingdom
UK fashion e-commerce: 312% organic revenue growth in 6 months
A mid-size UK retailer had 40,000 indexable filter URLs, cannibalised categories and a Shopping feed rejecting a third of its catalogue.
+312%
Organic revenue
2.4x → 5.1x
Blended ROAS
40,000 → 6,300
Indexed URLs
B2B SaaS · United States
US B2B SaaS: 118 top-10 keywords from a 40-article content programme
A workflow software company was publishing regularly but ranking for nothing commercial. We replaced volume-led blogging with intent-mapped clusters and comparison content.
6 → 118
Keywords in top 10
3 → 44
Organic demo requests / month
-41%
Cost per acquisition
Healthcare · United Arab Emirates
Dubai clinic group: AED 1.2m attributed to email and WhatsApp automation
Six clinics with 38,000 dormant patient records and no follow-up beyond manual phone calls.
AED 1.2m
Attributed revenue
4 hours → 40 seconds
First response time
31% → 12%
No-show rate
Fintech · Pakistan / GCC
Pakistani fintech app: cost per active user cut by 54%
Installs were cheap but activation was terrible: only 11% of installs completed KYC.
-54%
Cost per active user
11% → 29%
Install → KYC completion
+63%
Day-30 retention
Legal services · Pakistan
Lahore law firm: page-one for 'corporate lawyer Lahore' in 5 months
A boutique corporate firm relying entirely on referrals wanted inbound enquiries from Lahore and Karachi businesses.
1km → 9km
Map pack radius
2 → 27
Organic enquiries / month
11 → 96
Google reviews
Real estate consultancy · United Arab Emirates
Dubai property consultancy: 67% lower cost per qualified lead
A Dubai consultancy was generating a high volume of overseas enquiries, but sales teams were spending most of their time filtering out low-intent prospects.
-67%
Cost per qualified lead
9% → 24%
Lead-to-meeting rate
-58%
Wasted search spend
Healthcare technology · United States
US healthcare platform: 2.8x organic traffic after a technical rebuild
A healthcare software platform had strong expert content, but rendering issues and conflicting canonical tags prevented important pages from being indexed reliably.
+181%
Organic sessions
+143%
Valid indexed pages
-92%
Crawl errors
Education · Pakistan
Pakistani education brand: enrolment leads increased 3.6x with Meta Ads
A multi-campus education provider needed to increase admissions without overwhelming counsellors with duplicate and out-of-area enquiries.
+261%
Qualified leads
-46%
Cost per appointment
3 hours → 2 minutes
Response time
Home services · United Kingdom
UK home services group: review volume tripled across 12 locations
A regional home services group had excellent customer satisfaction but inconsistent ratings and unanswered reviews across twelve local profiles.
184 → 562
New reviews / quarter
3.9 → 4.6
Average rating
12 days → 18 hours
Review response time
Want a plan like these for your site?
We will audit your site, your top three competitors and your current keyword coverage, then send you a prioritised action list. No obligation, no sales script.