Healthcare technology · United States
US healthcare platform: 2.8x organic traffic after a technical rebuild
A healthcare software platform had strong expert content, but rendering issues and conflicting canonical tags prevented important pages from being indexed reliably.
+181%
Organic sessions
+143%
Valid indexed pages
-92%
Crawl errors
+76%
Organic demo requests
Challenge
Where they started
JavaScript-dependent navigation, duplicate resource URLs and slow templates made more than half of the site difficult for search engines to crawl.
Approach
What we actually did
- 1Mapped rendering and indexation failures across templates, devices and search-engine crawlers.
- 2Moved critical content and navigation into server-rendered page output.
- 3Consolidated duplicate resource paths and introduced consistent canonical and redirect rules.
- 4Improved page templates, internal linking and structured data for product and resource sections.
“Our best material was already there; the rebuild finally made it discoverable.”
More work
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