Paid Advertising
Meta ads where creative volume is the strategy
On Meta, creative is the targeting. We run a structured creative pipeline: concepts, hooks, formats and iterations shipped weekly, tested inside a consolidated account structure with clean CAPI tracking. Suited to e-commerce, education, real estate, clinics and lead generation in Pakistan, the Gulf, UK and USA.
Scope
What is included
Creative engine
Weekly batches of statics, UGC-style video and iterations of winners.
Account structure
Consolidated campaigns with clean testing lanes.
CAPI tracking
Conversions API with deduplication and event quality monitoring.
Offer testing
Landing page and offer experiments alongside creative.
How we work
Our process
- 01ResearchAudience, competitor ad library and message mining.
- 02BuildSet up tracking, structure and first creative batch.
- 03IterateWeekly creative shipping and kill/scale decisions.
- 04ScaleBroaden geos and budgets while holding target CPA.
Why it matters
Why Meta Ads Management decides whether the rest of your marketing works
The short version of how we think about meta ads management, and the assumptions behind every paid advertising programme we run.
Ads reveal demand in days, not months
Paid search is the fastest way to learn which offers, messages and audiences convert. We often run ads deliberately alongside a new SEO programme purely to validate keyword value before investing months of content work behind it.
The account is rarely the problem
When cost per lead is high the cause is usually the destination, the offer or the tracking, not the bidding strategy. We audit the whole path: keyword to ad to landing page to follow-up. Fixing the page and the offer typically beats any bid adjustment.
Fixed fees, not percentage of spend
We charge a fixed management fee so our incentive is efficiency rather than scale. If the right answer is to cut spend on a campaign, nobody at our end loses money by saying it.
Who it is for
Industries we run Meta Ads Management for
- Home services and emergency trades
- Clinics and elective healthcare
- Legal and injury practices
- E-commerce and DTC brands
- B2B SaaS and lead generation
- Real estate and off-plan sales
- Travel and hospitality
- Education and course providers
Not on the list? We have almost certainly worked in an adjacent category. Send your site over and we will tell you honestly whether we are the right fit.
Reporting
How we measure success
- Efficiency
- Cost per qualified lead and ROAS by campaign, market and device, not blended account averages.
- Quality
- Lead-to-opportunity rate fed back from your CRM so we optimise toward revenue, not form fills.
- Coverage
- Impression share on your money terms and how much profitable headroom remains.
- Creative
- Ad and creative test velocity with win rate, so learning compounds month over month.
Keywords we target
Search terms this Meta Ads Management programme is built around
A sample of the commercial queries we map to owning pages. Your final keyword set comes from your own market, competitors and margin data.
Packages
Meta Ads Management packages
Choose the tier that matches your competition and speed. Every tier includes a named strategist, monthly reporting and a shared roadmap.
Monthly retainers, billed in your local currency. Minimum three-month term.
Starter
One market, tight scope, fast proof of concept.
$400/month
- 1 ad account
- 8 creatives / month
- CAPI setup
- Monthly report
Growth
Two to three markets with a dedicated strategist.
$960/month
- Up to 3 markets
- 20 creatives / month
- Landing page testing
- Bi-weekly calls
Scale
Pakistan, USA, UK and UAE with a senior delivery pod.
$2,000/month
- 4 markets
- 40 creatives / month
- Full-funnel retargeting
- Dedicated creative strategist
Proof
Where we have done this before
Fintech · Pakistan / GCC
Pakistani fintech app: cost per active user cut by 54%
Installs were cheap but activation was terrible: only 11% of installs completed KYC.
Education · Pakistan
Pakistani education brand: enrolment leads increased 3.6x with Meta Ads
A multi-campus education provider needed to increase admissions without overwhelming counsellors with duplicate and out-of-area enquiries.
Testimonials
Clients on our meta ads management work
Client names are withheld under NDA. Roles, markets and outcomes described are from live engagements.
“Cost per lead from Google Ads dropped by more than a third in two months because they rebuilt the landing pages rather than only touching the campaigns. That distinction seems obvious and yet nobody else did it.”
“Reporting is in AED, the calls are in our hours, and the strategist has not changed once in two years. After four agencies, that consistency is worth more than any promise.”
FAQs
Meta Ads Management questions
Do you produce the creative?
Yes: statics, motion and edited UGC. Raw filming is quoted separately.
How many creatives per month?
8 to 40 depending on tier.
Can you fix a restricted ad account?
We handle appeals and Business Manager remediation.
More Paid Advertising services
Guides on this topic
Want to know exactly why you are not ranking?
We will audit your site, your top three competitors and your current keyword coverage, then send you a prioritised action list. No obligation, no sales script.