Education · Pakistan
Pakistani education brand: enrolment leads increased 3.6x with Meta Ads
A multi-campus education provider needed to increase admissions without overwhelming counsellors with duplicate and out-of-area enquiries.
+261%
Qualified leads
-46%
Cost per appointment
3 hours → 2 minutes
Response time
+39%
Lead-to-enrolment rate
Challenge
Where they started
One national campaign reused the same creative for every campus, while slow manual follow-up caused interested families to disengage.
Approach
What we actually did
- 1Created campus-level campaigns with local proof, programme-specific creative and radius targeting.
- 2Tested parent-focused messages around outcomes, facilities, fees and admissions deadlines.
- 3Connected forms to an instant WhatsApp response and routed each enquiry to its nearest campus.
- 4Measured verified appointments and enrolments instead of relying on platform lead totals.
“Local campaigns made every campus accountable for the enquiries it received.”
More work
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